on the occasion of the bund das neue frankfurt's centenary, edition & galerie hoffmann is participating as part of the frankfurt art experience, the frankfurt gallery's season opening for the first time. in a temporary exhibition at goetheplatz 1 and in collaboration with galerie éric mouchet, paris, the gallery will show works by ella bergmann-michel, ilse bing, walter dexel, and robert michel. four artists who were involved in various roles as part of the reform and urban planning movement das neue frankfurt (new frankfurt).
ella bergmann-michel founded the arbeitsgemeinschaft für unabhängigen film (working group for independent film) as part of the bund das neue frankfurt, ilse bing documented housing projects photographically, and walter dexel and robert michel were commissioned by ernst may to develop concepts for advertising and communication design.
the artists knew each other, not least through meetings at the schmelzmühle in eppstein-vockenhausen in the taunus, the home, studio, and workplace of bergmann-michel and michel, and a meeting place for international pre-war avant-gardes. the so-called “schmelz” or “heimatmuseum of modern art” was equally the site where the “ring neuer werbegestalter” (ring of new advertising designers) was founded in 1927, which included bergmann-michel, michel, and dexel, as well as willi baumeister, max burchartz, césar domela, kurt schwitters, jan tschichold, and friedrich vordemberge-gildewart, among others.
in addition to works on paper by ella bergmann and michel, the exhibition features advertising graphic design by michel, as well as the silent short films “wo wohnen alte leute?” (where old people live) (1931) and “wahlkampf 1932/letzte wahl” (election campaign 1932/last election) (1932) by bergmann-michel. two artist-portfolios, which edition hoffmann realized in collaboration with dexel and michel in the early 1970s and 1980s, are also on display. furthermore, photographs by ilse bing documenting the budge-heim retirement home and the hellerhofsiedlung.